Test Kitchen concept 01 — Castnet is a fictional restaurant, invented and built in-house to demonstrate our services. Imagery is AI-assisted concept work.

CASTNET.
Coastal bowls. Georgia shrimp.

A fast-casual counter concept built on the one thing this coast has that nowhere else does: wild Georgia shrimp, cast-net fresh. Poke-shop speed, Lowcountry ingredients, and a brand loud enough to survive a beach strip.

The order — what Heard! built
Brand identity + mini guide✓
Digital menu panel✓
Takeout menu✓
Food + space photography✓
LTO campaign✓
Lifestyle + UGC set✓
Signage + in-room mockups✓
Social videoPlating soon
01 — The brand

Loud enough for a beach strip.

The local vernacular is teal-and-mascot. Castnet subverts it: shrimp-coral against deep water, a rounded grotesque that reads at drive-by speed, and a net roundel that stamps everything from bowls to aprons.

CORAL #F4654A
DEEP WATER #0E3A4D
RICE #FBF7EF
CITRUS #F5C04E
Bricolage Grotesque
Display — reads at drive-by speed
Nunito Sans
Body — friendly counter service
02 — Digital menu panel

The board behind the counter.

Signature bowls

THE CASTNET — fried GA shrimp, red rice, slaw, comeback citrus14.95
MARSH HEN — blackened local fish, coconut rice, mango, chili crisp13.95
DOCK BOX — grilled shrimp, greens, charred corn, benne ranch13.45
RED TIDE — spicy shrimp, kimchi slaw, crispy rice, gochu-mayo14.45
Every bowl: wild Georgia shrimp, cast-net fresh — never imported.

Build your own — 11.95

1PICK A BASE — red rice / coconut rice / greens / crispy rice
2PICK A CATCH — fried shrimp / grilled shrimp / blackened fish (+2 double)
3PILE IT ON — slaw, corn, cukes, mango, pickled onion, jalapeño
4SAUCE IT — comeback citrus / benne ranch / gochu-mayo / hot honey

Sides & sips

HUSH PUPPIES + HOT HONEY4.45
SHRIMP CHIPS3.45
SWEET TEA / HALF & HALF2.95
CITRUS LIMEADE3.45
KIDS BOWL — 6.95 · shrimp or fish, rice, corn

16:9 digital panel · also delivered as print-ready 27×45 backlit panels — same system, one source

03 — The food, shot

Campaign-grade plates.

The full photography kit a Castnet-sized restaurant would get: heroes, details, drinks, and the seasonal special — one light, one look, every channel.

Castnet signature bowl with fried Georgia shrimp, red rice, slaw and citrus drizzle, steam rising, coral bowl on cream counter
The Castnet — hero shot
Fried shrimp lifted with bamboo tongs, sauce dripping
Detail — the drip is the hero
Hush puppies with hot honey on a coral tray
Sides — hush puppies + hot honey
Citrus limeade and sweet tea on the tile counter
Drinks — limeade + sweet tea
Overhead flat lay of three Castnet bowls on weathered wood
The lineup — menu-board overheads
Crispy soft-shell crab bowl seasonal special
The LTO shot — soft shell season, feeding the campaign below
04 — Lifestyle & UGC

The feed writes itself.

Laughing customer holding a Castnet bowl on a beach boardwalk at golden hour
UGC — boardwalk golden hour
Customer taking the first bite at the counter, story format
UGC — story format, same face (element-linked)
Friends ordering at the Castnet counter
Service — the counter in motion
Line cook in a coral apron tossing shrimp in a wok
The line — shrimp mid-toss
05 — Takeout menu & packaging

The menu that leaves the building.

The Castnet takeout menu flat artwork: teal header with roundel, coral section heads, full priced menu
The artwork — designed flat, print-ready
Hands holding the printed Castnet takeout menu inside the restaurant
In hand — the same artwork, printed
Kraft takeout bowl with coral band and shrimp roundel logo, wooden fork and napkin
Packaging — kraft bowl, coral band, the roundel
06 — In the room

One system, every surface.

The panels below aren't props — they're the actual designed artwork, built flat and print-ready, then installed in the room. Design first, mockup second.

The three Castnet menu panel designs flat: Signature Bowls, Build Your Own, Sides and Sips
The panel artwork — three boards, designed flat (also delivered as print-ready 27×45)
Castnet storefront at blue hour with glowing coral neon sign, string lights and bikes outside
The storefront — blue hour, neon spelled right on the first take
Castnet counter with coral menu board panels above, CASTNET lettering on the tile
The designed panels, installed — same artwork as above, in the room
White table tent card with coral band and shrimp roundel on the counter
Table tent
Die-cut shrimp-in-net vinyl roundel on the storefront glass
Window vinyl — the roundel at street scale
Limited time — May only Soft shell season. 12.95 Crispy soft-shell bowl · while the tide allows

The LTO engine: one seasonal push a month, designed as a set — this square for social and the ad buy, a counter card for the register, a panel insert for the board, and the email that announces it. Same move we run for real clients on The Local Favorite plate.

Every asset above maps to a printed price on the menu: brand refresh $3,500 · full menu system $1,400 · photo day $600 · LTO campaign $450

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